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The aim of this product was to create 3 advertisments in an outdoor situation. We had to choose 3 different brands to advertise in the same outdoor space. I chose to do Lego, Durex and Red Bull, and the advertisment space is Clearwater Mall

My whole concept behind the 3 ideas was interactivity with the public, as well as using the public to form part of the advertisment when viewed from the 2nd story of the shopping centre.Here are the 3 advertisments in-situ.


 For the Lego brand a maze made to look like Lego was created to form the Lego logo. The public can then walk through the logo which reinforces the Lego slogan "play on...".


 For the Durex brand the Durex logo was used and turned into a maze with no exit. This advertises the fact that Durex condoms have no exit. The public that walk through the structure will aid the advertisment seen from the 2nd story as they will just keep coming out they way they went in.


For the Red Bull advertisment the logo is flat on the floor with enlarged cans on top of it. The cans are attached to a pulling system where people can go and lift them up. There are also wings attached to each can so that as the can is pulled up the wings open. The tables on either side of the logo are there to give away free Red Bull to the public so that they will be energised enough to go and pull up the cans.